Digitizing sponsorGeneral Motors Corporation, Department of Public Relations
Introduces television and explains the workings of early television technology.
LS crowds in large stadium (Ebbets Field, Brooklyn, N.Y.)
MS crowd of people, some in shadow (foreground) some in sunlight (background)
Overhead LS crowds
MS men in hats and coats stand near ticket booth with "sold-out" sign. Man holding up a ticket walks to the booth. As he walks off, the others rush up to the window and one man holding a blanket and an umbrella is lifted up in the crush. Humor
Dissolve to CU of man in coat and hat carrying umbrella and Navajo Indian blanket picks himself off the grass and dusts himself off.
Dissolve to LS man in living room bending down to turn on or adjust the television set. He stands up and beckons to off-screen person. Woman runs in and they both crouch down in front of the television set with arms around each other watching the screen. Boy runs in behind them and tries to get a look at the screen.
CU back of man's head as he sits in chair looking at football game on television screen. Shot is backlit by the light from the television.
MS man bending over television set to tune it in. He backs away and sits down on couch looking at set and smiling.
LS huge crowds in stands of stadium
CU looking down on cameraman operating television camera
LS football game on field
LS men behind mobile unit. Television truck unwinding cables.
MS RCA television mobile unit parked on street outside Ebbets Field, Brooklyn, New York City. Second van down street in background with people unloading.
Dissolve to inside of a television studio with camera and microphones in the foreground. In the background, a young woman in a bathing suit is being directed to stand on a diving board.
Dissolve to MS young blonde woman in bathing suit holds another suit up against her body while 2 men in suits on either side of her evaluate it. CU same. LS same. She leaves.
Dissolve to MS of man loading film into television camera.
Dissolve to same man as above adjusting controls on camera
Diagonal wipe to shot of television set through control booth with backs of heads of two technicians and controls. People in background can be seen through window of booth set up lights. Second row of technicians (foreground) seat themselves at the second row of controls.
LS television set with man and women in beach robes sit next to diving board by pool. There is a television camera in the foreground.
Same shot through control booth with two rows of technicians at controls. Woman in bathing suit bounces on diving board in background.
CU television monitor showing woman on diving board of pool as man in robe looks on. She bounces on diving board. Zoom into CU of the television monitor screen to show the grain of the image. Return to the original shot of the monitor. Picture changes from shot of woman o board to CU of man in robe.
CU from behind man with pipe watching television as before. On the screen is the woman in the bathing suit. Fade out.
Fade in as man opens up RCA / NBC camera to reveal mechanism inside. He removes the Iconoscope.
CU Iconoscope showing mosaic. Zoom into rectangular mosaic to show granular surface.
Dissolve to animation woman standing next to camera lens which throws upside-down image on screen.
Animation: Image of woman's head upside-down. Zoom in to CU eye then dissolves to ECU of the eye showing grain in photo. This repeats upside-down with scanning lines.
Dissolve to animation of the top of the Empire State Building with animated radio waves emitting from tower in form of lightning bolts. (good shot)
MS rooftop of house with television antenna. A radio signal in the form of a lightning bolt is seen coming to the antenna.
Dissolve to CU plate being removed from kinescope. Dissolve to several views of kinescope.
Dissolve to animation: circle with rectangle inscribed in it. Horizontal lines cross screen top to bottom showing picture of man and woman in beach robes. Picture becomes more distinct as man removes his robe. Fade out.
Dissolve to fuzzy (approx. 45-60 lines) television image of Felix the Cat statue. This is a reproduction of the first early mechanical TV images made ca. 1928 - 1931.
Dissolve to CU Ginger Rogers look-a-like
Dissolve to LS NBC mobile television van parked in front of building with arches.
Dissolve to kitchen with family (woman in apron, man in suit, and boy) holding rehearsal scripts and walking about.
Dissolve to LS man in modern suit and tie sitting at table in 18th Century tavern with people in period costume.
Dissolve to CU man and woman riding past scenery behind tall oddly-shaped windshield.
Dissolve to MS from behind man watching television. On the screen is a picture of a woman getting into a 1955 Chevrolet two-tone sedan on screen.
CU television screen. Woman in coat gets into 1955 Chevy twotone and leaves parking lot.
On the television screen-dissolve to running shot of the front of the 1955 Chevy driving on town street toward camera.
On television screen-dissolve to sequence in which 1955 2-tone Chevy drives through affluent suburban neighborhood and pulls into driveway. Power windows close automatically and woman in plaid coat gets out and walks toward camera until ECU of plaid on her coat fills the screen
ECU plaid on woman's coat. Camera pulls back to reveal man helping woman off with her coat in front of two very 1950s wall hangings. She is ecstatic. Fade out.
PEOPLE WATCHING TELEVISION SETS COMMUNICATIONS MEDIA BROADCASTING CAMERAS STUDIOS TUBES TECHNICIANS AUTOMOBILES CHEVROLET ADVERTISING TRANSPORTATION ANTENNAS ANIMATION FANTASY HOUSES HOMES STREETS STADIUMS SPORTS SPECTATORS WOMEN MODELS SCREENS SCANNING LINES
August 4, 2012 Subject:
Where Does She Live?
At the end: This is either Palmer Woods, Windmill Pte Drive in Grosse Pte Park, or that area where Esper and Littlefield crossover in NE Dearborn between Oakmam Blvd and Warren. Any other guesses? It sure looks familiar.
Love the way GM lures ya into a reworked film on television then winds up hawking its '55 models.
December 30, 2005 Subject:
1941 and 1955 almost the same.
There were some changes in the progress of television between 1941 and 1955. Mirrors were no longer needed to correct the reverse picture,
picture tubes were larger, and color was being introduced by RCA. The 1955 version of "Magic In The Air is essentially the same 1941 film with a minute of new scenes and the promotion of GM cars. It could have been better.
October 31, 2003 Subject:
The two Magic in the air films, one made in 1941 and the other in 1955 are very similar to each other that I'd thought I'd kill 2 birds with one stone and review them both in one review. The 1941 version was made when television was (obviously) very young and you could get it "if you lived in certain parts of the country). It pretty much follows exactly the same pattern after that, how television works, how a television camera works, and so on. When it ends, the 1955 version gives us a few more examples of how television is used, and, in a particularly blatant Jem Handyish moment, ties them in with cars (the 1941 version, even though it's produced by Handy also, doesnt mention it). Both of these are okay, though I was sort of wanting more.
January 8, 2003 Subject:
Nice Laymans view of television
This is a well done film about television in the 50s. It is a good laymans view of the process, with some interesting insights. The comparison to the car is a bit strange till you realize General Motors sponsored the film. The football fan in the beginning is going to be bummed when he turns on the game at home and finds it is not in color.